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11 Brands I Wear More Than Any Others in My 30s

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Upon recently taking inventory of my closet to see what I need for this coming summer, I couldn’t help but notice how devoted to certain brands I am, but I suppose we all are. As someone who does 99% of my shopping online, I tend to stick to brands that I know will fit and have a quality level that I’m happy with. And now that I’m halfway through my 30s, I think I can figure out whether or not a brand suits my life and aesthetic pretty quickly.

Based on the 11 brands I’ve singled out below, you can probably conclude that my style is on the casual side (I live in the South and work from home), and I prefer mid-range (price-wise) brands that are as classic as they are on-trend. Interestingly enough, some of these brands have been in my closet since my 20s, and I predict some will stay in my closet through my 40s. You’re probably familiar with all of these, but they’re universally adored for a reason—they’re that good.

Keep scrolling to shop my go-to brands in my 30s.

Fashion

I Asked a Dermatologist How to De-Puff Eyes, and the Answers Really Work

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Viscusi says puffy eyes or excess fluid retention in the periorbital area can be caused by day-to-day changes in our lifestyles. Some factors could be seasonal allergies, high sodium diets, excess alcohol consumption, crying, and lack of sleep.

It’s important to note that there’s also a difference between puffy eyes and under-eye “bags,” which develop as we get older. The extent to which you develop under-eye bags can depend on your genetics, but it might also be a sign of underlying genetic or medical conditions like thyroid disease or inflammatory conditions. “It is important to consult with your dermatologist to determine the cause in your unique circumstance,” Viscusi says. “In the majority of patients, under-eye bags are due to natural maturity and gravity-related changes in the underlying anatomy: Weakening of the structural support provided by our muscles, bones, and ligaments cause the protrusion of the anatomical  ‘fat pads’ under our eyes.  These changes combined with sun damage and maturity-related loss of collagen, hydration, and firmness of the overlying skin lead to the development of under-eye bags and fine lines and wrinkles in this area.”

How you treat your puffy eyes, though, can depend on the cause of them. Viscusi highlighted some for us below:

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Fashion

Zara Haul! Every Brilliant Beyond Brilliant Item I’m Loving Now

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If you love Zara just as much as I do, you’re constantly checking the site for new arrivals and fresh styling ideas. Since the retailer is always restocking the site with fresh products, it can get quite overwhelming to keep up with which is why I decided to make it easy for you by shopping out some of my recent Zara finds that I am pretty blown away by. With summer on the horizon, all I can think about are lightweight dresses, short hemlines, and colorful strappy sandals. Lucky for me (and for you) Zara’s got all of that and more. 

Featuring pretty much every brilliant beyond brilliant (Parent Trap, anyone?) summer trend and basic you could think of, the below assortment of 31 Zara finds will have you checking off your seasonal shopping list left and right. In true Zara fashion, everything is affordable, stylish, and worth adding to cart ASAP. 

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Fashion

The Korean Fashion Brands We Like to Shop for a Bit of Newness

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We’ve long been obsessed with Korean beauty but what’s really getting us excited is the fact that brilliant Korean fashion brands seem to be gaining momentum.

With countless A-list fans and cult Instagram followings, the Korean fashion scene has experienced a boom of late, and we’re ever so grateful to finally have these brands in our lives.

From the eyewear outfitter that Bella and Gigi Hadid are fans of to the super-glam designs that are now stocked at one of your favourite stores just in time for party season, keep scrolling to discover the best Korean fashion brands out there. Best get that long card number ready, too.

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