Use these seven strategies to get your company’s brand to stand above the rest.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
Over the last three years, LinkedIn’s active user base grew by a staggering 27 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections.
The following seven ways can help you utilize LinkedIn to grow your brand and gain a competitive edge over your competition.
1. Optimize your company profile and connect with people
If you haven’t worked on your LinkedIn profile, please take some time and perfect it. Make sure it provides all the essential details about your company’s products and services. Put more emphasis on the headline and summary to ensure that it’s compelling, engaging, interesting and professional. Furthermore, optimize it for more B2B and B2C lead generation.
Within no time, you will start seeing the “Someone has viewed your profile” notification. Don’t just view their profile back. Instead, track the individuals who viewed your business’s profile. If they are an ideal prospect, invite them to connect. An individual who views your company profile is most likely finding out more about your brand. There could be a chance they are also interested in your products or services.
Related: The Biggest Mistakes You’re Making On LinkedIn And What You Should Do Instead
2. Post valuable content on LinkedIn publisher
You can use LinkedIn Publisher to publish blog posts that users can engage with and share. With more shares of your blogs, the higher the impact it has on growing your brand. The post can also get prospects interested in your products, triggering an open door for more partnerships.
Make it a habit to publish content on LinkedIn consistently — but remember quality is key. It can build a community of loyal followers who admire your brand. Through them, you have ambassadors who can create a good reputation out there about your business. When users see the value and insights in your content, it gives them the conviction to check out more about your company. It’s one of the most straightforward and subtle ways of promoting your brand on LinkedIn without being pushy.
3. Follow other companies
Don’t forget to follow other businesses within your industry, including those you have partnered with and those who can be potential partners. This way, you have a chance to learn about them and what they offer. Still, don’t limit yourself from poking around as it might be an eye-opener to some techniques other companies use to get more leads. Also, the more you position yourself out there, the higher your chances of getting more returns.
4. Join LinkedIn groups where your target clients gather
The right groups can be a very powerful tool in growing your brand. By using advanced search, you can locate practitioners within your sector and your firm. Group conversations can give you vital insights into your industry. You can also learn about emerging industry pains and the options you can use to solve these issues.
While in the group, learn about the rules to know if content sharing is allowed. If so, create your credibility by sharing relevant content that capture potential prospects. It can include links to articles about your brand, relevant blog posts, event notices for webinars and posts that quote your business. However, make sure the materials you post are a helpful source and avoid dominating the conversation.
Related: Five Ways To Use LinkedIn for Sales Prospecting Through Social Selling
5. Utilize plugins
LinkedIn can be an even more powerful lead generation tool by itself when you utilize the complementary add-ons. Tap into the following plugins:
- LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows you the following that your connections have. By pinpointing the users who travel in big circles, you can engage with them to leverage their platform and promote your brand.
- LinMailPro: It’s a Chrome extension that gives you the capability to automatically find and invite individuals who have recently viewed your profile. You can also send personalized messages to them about your brand or deliver marketing messages.
- Headlinr: You may have sponsored a great story, uploaded ads or put up posts, but without a great headline, your potential targets might not click on them. When you use Headlinr, a chrome paid plugin, it automatically generates multiple headline combinations with the keyword you specify depending on your industry. You will get compelling titles that lure users into clicking through your ads and stories.
- Rapportive: If you are a Gmail user browsing in Chrome or Firefox, Rapportive can be a handy tool in getting more leads. It enables you to get LinkedIn profiles that have email addresses in your contacts. You can then send them personalized invites to their inbox to help you grow your network.
6. Create a sponsored InMail campaign
By utilizing sponsored InMail campaigns, you have an easier route to cut through the clutter and reach inboxes of individuals who matter to your business. You can send your target prospects compelling offers and rich content.
7. Ask your employees to post your business’s content
In most cases, entrepreneurs search for powerful brand advocates who can share their brand case studies and blogs. Yet, you can also do it through your employees. Research shows that about 50% of employees are already posting on social media platforms about their employers. Ask them to post blog content and other pieces relating to your brand to generate more traffic and leads. In fact, some organizations allow their marketers to pick company-approved content that their employees can share on LinkedIn.
LinkedIn can be a goldmine in attracting new clients and growing your brand, but correct execution is critical. Take your time to create your LinkedIn strategy, get clear about how you can offer prospective clients value first — then implement like crazy!
Related: Five Ways To Build Your Business Through Blogging
The 11 Sectors Of The Stock Market & Their Biggest ETFs
7 min read
This story originally appeared on StockMarket
What Are ETFs & Why Should Investors Consider Them?
The stock market is often divided into 11 major sectors representing key areas of the economy. Within each sector, there are a number of different publicly traded stocks that operate in the same broad area. If you’re an investor and want to diversify your portfolio expansively, you’ll then need to own companies across the market.
In light of that, it’s helpful to know the market categorization for each sector. For instance, if you want to have exposure in specific areas of the economy, an exchange-traded fund (ETF) may be a good place to start. But first, what exactly is an ETF? An ETF is a basket of securities, shares of which are sold on the stock exchange. It has become incredibly popular for both active and passive investors alike.
With this in mind, let’s take a look at the 11 sector classifications in the order from largest to smallest. In brief, we will see what each sector is about and a few of the largest ETFs that can be used to gain exposure to that particular industry.
The technology sector consists of businesses revolving around the manufacturing of electronics, software developers, or products and services that are related to information technology. In general, these businesses are driven by upgrade cycles and the general health of the economy, although growth has been robust over the years. To point out, the technology sector is often considered one of the most attractive places to find growth in the stock market.
2. Health Care
An investment in health care is exciting. When you invest in the health care sector, you’re actually investing in a broad range of industries. That’s because the sector consists of biotechnology companies, hospital management firms, medical device manufacturers, and many others. In general, the sector is considered to be both a growth opportunity and defensive play since people will require medical aid in both good and bad times. Since it’s the second-largest industry, it’s nearly impossible to have a diversified portfolio without any health care stocks or ETFs in it.
[Read More] Hot Stocks To Buy Now? 5 Cyclical Stocks To Watch
The financial sector is made up of firms and institutions that provide financial services to both corporate and individual customers. This sector consists of banks, investment funds, and insurance companies, among others. By and large, the majority of the revenue generated by the sector comes from mortgages and loans. Thus, such revenue increases as interest rates rise. The overall health of the economy depends on the strength of its financial sector. In view of the economy rebounding, it may not be a bad idea to have some exposure to some of the financial ETFs below.
4. Real Estate
The real estate sector consists of companies invested in residential, industrial, and retail real estate. Accordingly, the main source of revenue for these companies comes from rent income and real estate capital appreciation. As the economy continues to rebound, there would undoubtedly be opportunities in the real estate sector. Investors love the sector because of its ability to generate healthy dividends along with capital appreciation.
The energy sector is a category of companies in the business related to the production and supply of energy. The energy sector consists of oil and gas exploration and production companies, as well as integrated power firms, refineries, and other operations. In general, these companies generate revenue that’s tied to the price of crude oil, natural gas, and other commodities. But with the U.S. making combating climate change one of its top priorities, clean energy ETFs have also gained the attention of investors.
The materials sector consists of mining, refining, chemical, forestry, and related companies that are focused on discovering and developing raw materials. Since these companies are at the beginning of the supply chain, it’s natural that their activities tend to move along with the economic cycles. Hence, if you think that the economic recovery is well underway, it doesn’t hurt to have some exposure to this cyclical area of the economy.
[Read More] 5 Tech Stocks To Watch In June 2021
7. Consumer Discretionary
Consumer discretionary is a term to describe goods and services that are deemed non-essential by consumers. To list, this sector consists of retailers, apparel companies, media companies, consumer durables, and consumer service providers. These companies usually benefit from consumers that have extra disposable income to spend, and they may therefore receive a boost with an improving economy.
The industrials sector consists of construction, machinery, fabrication, manufacturing, defense, and aerospace companies. This industry’s growth is driven by demand for building construction and manufactured products such as agricultural equipment. As a result, the performance of these companies in the industrial sector often moves along with the economic cycles.
[Read More] Best Cheap Stocks To Buy Now? 4 Consumer Discretionary Stocks In Focus
The utility sector consists of electric, gas, and water companies as well as integrated providers. In general, many investors treat utilities as long-term holdings and invest in the sector to generate a steady income for their portfolios. It is arguably the most defensive play you can find in the stock market when there is an economic downturn.
10. Consumer Staples
The consumer staples sector consists of food and beverage companies as well as companies that create products consumers deemed essential for everyday use. In general, these companies are defensive plays and are able to maintain stable growth regardless of the broader state of the economy.
The telecommunication services sector features cable companies, internet service providers, wireless providers, satellite companies, and many more. Consumers are generally providing recurring revenue for these companies, but some subsets of the industry face rapid change. Investing in individual telecom stocks may present higher volatility, but the telecom sector overall has exhibited reasonable long-term growth.
Michael Jordan Donates $1 Million to Morehouse College Journalism and Sports Program
NBA legend Michael Jordan announced a $1 million donation to enhance journalism and sports-related studies at Morehouse College.
In the past, the billionaire was criticized for his lack of activism in the Black community. But now he’s stepping up to the plate and changing the narrative for Black students. Jordan’s contributions will support scholarship, technology, and educational programming initiatives for students attending the Atlanta-based HBCU.
“Education is crucial for understanding the Black experience today,” said Michael Jordan in a Morehouse news release. “We want to help people understand the truth of our past, and help tell the stories that will shape our future.”
Jordan Supports the Mission of Morehouse College
In 2014, Jordan became the first billionaire NBA player in history. He’s putting his fortune to work through initiatives that support the Black Community Commitment. In 2020, Michael Jordan and the Jordan Brand committed to providing more social, economic, and educational justice in the Black Community. The donation to Morehouse College is one way that Jordan hopes to expand opportunities for Black men.
“Morehouse is grateful to Michael Jordan and Jordan Brand for an investment in the education of talented men of color who will ensure there is equity, balance, and truth in the way sports stories are framed and the way the Black experience is contextualized within American history,” said Monique Dozier, vice president for institutional advancement at Morehouse.
Founded in 1867, Morehouse is the only private historically Black college or university dedicated to the enrichment of Black men. The school has been at the forefront of addressing a lack of Black leadership in athletics and sports journalism. Spike Lee, a 1979 Morehouse graduated, launched the Journalism and Sports Program. His goal was to open doors for more Black men in media. Now, the program has graduated over 600 students who are transforming the narrative.
“There’s going to be a rich legacy of storytellers who will be supported by these programs,” Spike Lee shared in a news release. “Many people are influenced to think a certain way about Black folks based on what they see on television and in Hollywood. We’ve got to tell our story.”
3 Ways to Harness your Nervous Energy to Perform Better
Struggles with stress and anxiety can be frustrating, but have you ever considered anxiety to be a positive thing?
In her book, Nervous Energy: Harness the Power of Your Anxiety, clinical psychologist Dr. Chloe Carmichael argues that anxiety is actually a positive that can be used to your advantage. Through simple techniques that make you more aware of your emotions, you can become in control of your anxiety and begin to optimize your mental health for more success. I wanted to share with you three ways you can begin to harness your nervous energy to have a happier and more successful career and life.
As high-achieving individuals, anxiety might seem like something to be ashamed about or to hide, but that couldn’t be further from the truth. The first step to using that anxiety for more success is to acknowledge and embrace it. As Dr. Chloe says, anxiety is actually a healthy function of our brains! Your mind is stimulating preparatory behaviors for what we know will be a stressful event. Once you are able to harness these preparatory impulses effectively, you will find that your anxiety is a plus that will encourage and aid you in your success.
Meditation and Mindfulness
Once you’ve begun to recognize and acknowledge your anxiety, meditation and mindfulness can help you begin to understand it more deeply. Understanding it equips you to soothe your emotions, tackle the stressor, or do whatever needs to be done in order to address the anxiety. By practicing mindfulness and meditation, we are able to listen deeply to our anxiety and what actions it’s calling us to do. Dr. Chloe teaches mindfulness and a few different simple breathing techniques in her book that will help you stay grounded.
Naming your emotions sounds simple, but it might be more difficult than you think. One technique Dr. Chloe suggests is to list out your to-do list for the day, and label each task with the emotion you feel. Knowing what your emotional state will be during each activity can help you prepare effectively for the event, and is a great way to channel those anxious feelings into tangible actions.
As busy entrepreneurs with fast paced lives, we may be prone to only see how our anxiety and stress holds us back– and overlook the secret of how it can actually propel us forward. I challenge you to see anxiety as a potential superpower that, when harnessed correctly, can drive you to do bigger and better things than ever before.
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