Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.
Ohayoo is the new kid on the block in Chinese games. The company is a division of ByteDance, the owner of TikTok, and it has published more than 150 games since 2019. Ohayoo’s games have been downloaded more than 500 million times, and eight games have hit No. 1 on the Chinese free game download list.
That’s a pretty spectacular result in games, and one that I wasn’t aware of until recently. Ohayoo isn’t known well in the West as the company hasn’t focused much on press to date, said Yufan Wang , head of global marketing and partnerships at Ohayoo, in an interview with GamesBeat. But it’s worth knowing because Ohayoo is helping casual and hypercasual game developers break into the Chinese market, which is the biggest in the world. And it has natural synergy with social media networks like TikTok.
“The mission is to enable creativity and happiness for the smaller game developers via publishing services that we provide,” Wang said.
To raise its profile and find more games, the company recently held its first Global Game Developer Competition, where more than 200 games from 22 countries were submitted. The company selected 10 winners from among 125 small and indie game developers. The finalists are competing for a Final Four awards with a grand prize of $100,000 and a publishing contract for first place.
For the contest, Ohayoo convened a group of publishing experts to select the winners based on gameplay, art style, creative, and market potential. Six of the winning games were submitted by developers in Korea, with the top 10 rounded out by games from developers spanning Malaysia, Indonesia, Israel and France.
The winners included Circuroid (Malaysia, shooter), Cat Killer (France, ARPG), Theme Solitaire (Korea, solitaire puzzle + simulation), Crush the Block: Tap Tap Fly (Korea, side-scrolling + sliding tile), Hamster Village (Korea, simulation), Meow Jump: Boxcat (Korea, stacking block), Cargo Car (Israel, racing), Hunters of Tower (Korea, parkour+puzzle), Cute Balls (Indonesia, hypercasual), and Farmtory (Korea, simulation).
“We encouraged developers of all sizes and games in different stages,” Wang said. “We opened the competition early this year and opened it to developers around the world. We weren’t expecting to get that many submissions.”
Ohayoo has had successes on the top 10 lists in China for months at a time. In 2019, at one point, six out of the top 10 games on iOS in China were Ohayoo-published games. About 40 of the games have been big hits in terms of monetization, Wang said.
“Given that there are so many smaller developers and indie developers around the globe, we should help them to achieve the same level of success getting to the Chinese audience,” she said. “There’s such tremendous growth in local market. And we see a lot of new innovative gameplay from outside of China. We are here to bridge the gap and provide both sides with value.”
Wang said the company tries to serve developers well by sending them feedback and data on games quickly. Asked about whether Ohayoo is concerned about the privacy changes in the Identifier for Advertisers (IDFA) initiated by Apple, Wang said the company is still watching that.
“We always wanted to be a platform to help lower the barrier for content creation and interactions for all people,” Wang said. “We saw a lack of supply of casual games and great demand in the regional market. We saw hardcore games were dominant, but some people might not want to spend so much time and money. So we saw this as a great option.”
The team has hundreds of employees, with many of them based in Beijing. There are teams working on internal game development, but most of the resources are being dedicated to the development of global games.
“We provide value for global developers,” Wang said. “We publish both in the Chinese market, bringing global developers into the market, and we have a small team exploring global publishing.”
While many game companies focus on paid ads to promote mobile games, Ohayoo understands how key content creators and opinion leaders can help with game distribution with short-form videos on platforms like TikTok, Wang said.
“We have a pretty good team and constantly exploring this strend, and also a good marketing team that can push games in the market,” Wang said.
One successful Ohayoo game was Jade Master, where players have to guess whether a stone has a lot of jade in it. It’s easy to understand and took off as a hypercasual game.
During the pandemic, one game called Combat Hero did well in Japan for months, and it was a sign that people are willing to spend more time with games as a distraction from COVID-19 challenges, Wang said. Combat Hero has turned out to be the most successful Ohayoo game to date. Another popular title is dubbed Killing the Virus (dubbed Virus War globally), which is popular for obvious reasons.
“More people are willing to play games,” she said. “They’re picking up the habit of playing games.”
The company is also starting to look at more midcore games, which are hardcore in nature but can be played in short game sessions.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it.
How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and “open office” events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties
Become a member
String of satellites baffles residents, bugs astronomers
A string of lights that lobbed across the night sky in parts of the United States over three nights earlier this week had callers frantically calling TV stations from Texas to Wisconsin and speculating that a fleet of UFOs was coming
PHILADELPHIA — A string of lights that lobbed across the night sky in parts of the U.S. on Wednesday, Thursday and Friday had some people wondering if a fleet of UFOs was coming, but it had others— mostly amateur stargazers and professional astronomers— lamenting the industrialization of space.
The train of lights was actually a series of relatively low-flying satellites launched by Elon Musk’s SpaceX as part of its Starlink internet service earlier this week. Callers swamped TV stations from Texas to Wisconsin reporting the lights and musing about UFOs.
An email to a spokesman for SpaceX was not returned Saturday, but astronomy experts said the number of lights in quick succession and their distance from Earth made them easily identifiable as Starlink satellites for those who are used to seeing them.
“The way you can tell they are Starlink satellites is they are like a string of pearls, these lights travelling in the same basic orbit, one right after the other,” said Dr. Richard Fienberg, press officer for the American Astronomical Society.
Fienberg said the satellites that are being launched in large groups called constellations string together when they orbit, especially right after launching. The strings get smaller as time goes on.
This month, SpaceX has already launched dozens of satellites. It is all part of a plan to bridge the digital divide and bring internet access to underserved areas of the world, with SpaceX tentatively scheduled to launch another 120 satellites later in the month. Overall, the company has sent about 1,500 satellites into orbit and has asked for permission to launch thousands more.
But prior to recent years, there were maybe a few hundred satellites total orbiting Earth, mostly visible as individual lights moving across the sky, Fienberg said. The other handful of companies that are planning to or have launched the satellite constellations have not launched recently and largely pushed them into orbit at a farther distance from Earth, he said.
Fienberg’s group as well as others that represent both professional and amateur stargazers don’t love the proliferation of satellites that can obscure scientific data and ruin a clear night of watching the universe. The International Astronomical Union issued a statement in July 2019 noting concern about the multiple satellite launches.
“The organisation, in general, embraces the principle of a dark and radio-quiet sky as not only essential to advancing our understanding of the Universe of which we are a part, but also as a resource for all humanity and for the protection of nocturnal wildlife,” the union’s representatives wrote. They noted that light reflection can interfere with astronomical research, but the radio-waves can also cause problems for specialized research equipment such as those that captured the first images of a black hole.
Fienberg said there is no real regulation of light pollution from satellites, but SpaceX has voluntarily worked to mitigate that by creating visors that dampen the satellites’ reflection of sunlight. They’ve made significant progress in just two years, he said, but many hope that the satellites will some day be at such a low magnitude that they will not be visible to the naked eye even at dusk or dawn.
Fienberg noted a massive telescope being built in Chile, costing millions of dollars and a decade of planning. The telescope will capture a huge swath of the sky in the Southern hemisphere and take continual pictures to record a sort of movie that will show the universe changing. Because of its size, nearly eight meters across, the massive telescope could also lead to the discovery of dimmer objects in the night sky, he said.
The plan is for the telescope to start recording in 2023. And with plans for thousands of satellites, Fienberg said it’s hard to imagine that they won’t cause issues with the data since there’s no way to correct for their lights and know what amount of light should be emitted from any dimmer objects behind the path of the satellites, which could also create ghost images in the data.
“We’re talking with companies now and hoping to continue to make progress, and potentially by the time it goes into operation, have tools and techniques to correct for the lights and perhaps fainter satellites,” Fienberg said. “We can’t say this is wrong and you have to stop because the point is to provide internet access to the whole globe. It’s an admirable goal, that we would support, if it didn’t mean giving up something else… the night sky.”
Tesla Cybertruck hits New York ahead of Elon Musk’s SNL hosting appearance
Tesla, SpaceX and Boring Company honcho Elon Musk isn’t the only tech-world curiosity stirring up New York this weekend. It seemshas been joined by (or at least a prototype of it).
The notorious tweeted out Saturday by Tesla. The brief clip shows the vehicle rolling past the Radio City Music Hall (doesn’t look like any Rockettes were injured during the stunt — , for that matter)., which starred in a viral in 2019, appears in a video
Twitter user Eric Rihlman also tweeted out footage of the Cybertruck, and he posted a still shot of the pickup making its way through Times Square on Friday night, along with a comment about the “ vibes” he felt on witnessing the spectacle.
Musk of course is scheduled to host Saturday Night Live tonight, where, he’s said, there’s “no telling” what he’ll do. Here’s, as well as what to know about the comments that Musk, his fans, and SNL cast members have made about his role as host.
As for the, it’s supposed to launch sometime this year. But in April, Musk made it sound like .
How to watch Technoking Elon Musk on SNL
Tesla and SpaceX CEO Elon Musk is hosting Saturday Night Live this week. He’s coming in fresh from Wednesday’s successful Starship prototype landing but also on the heels of recent customer complaints about Tesla’s Solar Roof costs and last month’s deadly Tesla crash. If you have the desire to spend part of your Saturday finding out if the self-proclaimed Technoking makes a good comedy show host, here are the details.
Update: NBC announced Saturday afternoon that the show would be live-streamed internationally for the first time. The link for people to watch outside of the US is here.
How do I watch?
SNL airs on NBC, and it’s available to watch on the NBC website if you have a cable login. It will also be available on other live TV streaming services like Sling TV, Hulu with Live TV, YouTube TV, and Fubo TV.
If you don’t catch it live, SNL episodes are available on Hulu and Peacock the next day.
When does it start?
It starts at 11:30PM ET on May 8th, which is — you guessed it — Saturday night.
What will happen?
Miley Cyrus will be performing. Beyond that, who knows! Perhaps Musk will make a bunch of references to Dogecoin, do a skit where he re-creates the faces he pulled while smoking weed, or joke about rockets catching fire. Maybe his Twitter charisma won’t quite carry over, or maybe he’ll shock us with a surprisingly good delivery of a witty monologue. It remains to be seen, but either way, I’m sure we’ll hear all about it on Twitter.
- Westbrook ties Robertson for most NBA triple-doubles all-time
- The Trump-Cheney schism is scary for the country, but it should be even more frightening for the GOP
- Teachers shouldn’t have to be superheroes, this week in the war on workers
- Raptors cannot wait to get out of Tampa?
- Two Communities Join To Bid Sanaa Amenhotep A Final Farewell
- Studies show meeting current agreements won’t be enough to stop melting of Antarctic ice sheets
- 10 business ideas for entrepreneurial moms
- Manchester United planning £70m double sale to fund Erling Haaland move – Reports
- Receptionist Excluded From Pizza Order At Work Sued And Won $32,000 In Court – The Shade Room
- String of satellites baffles residents, bugs astronomers
Westbrook ties Robertson for most NBA triple-doubles all-time
The Trump-Cheney schism is scary for the country, but it should be even more frightening for the GOP
Teachers shouldn’t have to be superheroes, this week in the war on workers
Entertainment4 weeks ago
‘Baldwin Hills’ Star Ashley Taylor Gerren dies after getting Covid vaccine
Entertainment1 month ago
Midwin Charles, Who Died After Getting Covid Vaccine, Had Preexisting Conditions
Sports4 weeks ago
NHL trade deadline 2021 tracker: Trades, grades and the latest rumours
Entertainment2 weeks ago
Donna D’Errico, 53, Rocks A White Bikini & Just Looks Like Her ‘Baywatch’ Days In New Photos
Entertainment4 weeks ago
Feminists Trying To ‘CANCEL’ DMX Over ‘Rape’ And ‘Anti-LGBT’ Lyrics!! (DETAILS)
Entertainment4 weeks ago
Doja Cat & SZA Seduce ‘Grey’s Anatomy’ Hunk Alex Landi in ‘Kiss Me More’ Music Video – Watch Now!
Entertainment3 weeks ago
Lil’ Wayne & Denise Bidot Appear To Be Dating Again 4 Months After Split — Watch
Sports4 weeks ago
Masters 2021 live scores, updates, highlights from Sunday’s Round 4 leaderboard